Latest FeedBack from Mark!

Approach needs to be:-

• Relaxing (softer, tell them that it will be reliable and works)
• Pace and timing that suits the 55+
• Tag line decided - "see what you'r missing"
• About Demystifying! (key word)
• About the benefits of the red button (reaching into their psyche)
• Its going to enhance their life 
• Someone digging in the garden, finds a red button, overdrive button, fits into programs that they are into, interests.
• represents something about the audience!