Sunday 7 November 2010

Ideas Campaign "See what you're Missing!"

Billboard (1 needed)

1. relating to a big red ball put in manchester city center, people looking at it! City scape and a red ball, "see what you're Missing"

Videos (3 made, 5 total)

1. Winter Olympics - Ball slides downhill goes through course perfectly!
2. Nature Watch/ David Attenborough - Searching with Binoculars finds red ball
3. Antiques Road Show - Antique Red Ball
4. Dragons Den - Red ball I'm in
5. Master Chef - Talks about this fantastic meal, turns out to be a red button on a plate
6. Chelsea Flower Show - Pulling up weeds, falls over, red button in hand!
7. EastEnders - Fighting over a red ball!
8. Top Gear - Red Button as Gear stick!
9. Match of the day - Ball goes in goal
10. Darts - Bulls eye
11. Apprentice- Your hired!

Web Banner (3 Made, 5 total)

1. Red ball rolls down hill towards people looking worried! stops at bottom, they smile, says see what your missing!
2. Binoculars moves across, see's objects until you get to red button
3. Dragons Den style - 4 chairs, people looking bored, all of a sudden there interested start throwing  money at it.
4..............NEED MORE
5...............NEED MORE

Interface design (schematic and working skin!)

Ambient media

-Big red Balls placed in city centers, tag line "see what your missing"
- Hand out objects with the see what you're missing line on it
- options - Red umbrellas in garden centers, red button flowers? red buttons in the centre of them

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