Monday 29 November 2010
Sunday 28 November 2010
NEW PLAN!
AMBIENT/POSTER - Fine as it is! could add another version of it if we get time, but get everythink else done first!
Interactive - Nearly there, make changes that BBC have suggested, make new altered mock up of it and schematic is needed for final delivable!
Video - Needs rethinking! Something to do with telling the user how to use the red button, talk through how its used, simular to apple ad!
Drive through website - needs rethinking??? posiblitys manel to it, print version, hand them out as part of the ambient media as a guide to how to use it? or emulator where people can be visually shown how to use it!
Interactive - Nearly there, make changes that BBC have suggested, make new altered mock up of it and schematic is needed for final delivable!
Video - Needs rethinking! Something to do with telling the user how to use the red button, talk through how its used, simular to apple ad!
Drive through website - needs rethinking??? posiblitys manel to it, print version, hand them out as part of the ambient media as a guide to how to use it? or emulator where people can be visually shown how to use it!
BBC FEEDBACK!
Interface - 22 point min size
Flash transparency - GELL - look at BBC global interface rules on BBC website
Highyaracki (sorry no idea how to spell dat word) not exactly right
5 point nav
colour keys go up and not across - can be confussing to the user
Text button is in wrong place on the screen
DODO - (NO NO)message wasnt clear
WebBanner - Bye Bye... Need to find a more infomation driven idea of how to tell people about it on the web!???
Maybe talk through how to use it - TV add!?
Give them Literature/ manel to read and be able to hold
Possible emulator!
No Sketches
Point of video needs to be more obvious - clear!
Thats what i have written down, some makes more sense than other bits from my memory! Soz bout spelling mistakes! Mac wont let me change them! :(
Flash transparency - GELL - look at BBC global interface rules on BBC website
Highyaracki (sorry no idea how to spell dat word) not exactly right
5 point nav
colour keys go up and not across - can be confussing to the user
Text button is in wrong place on the screen
DODO - (NO NO)message wasnt clear
WebBanner - Bye Bye... Need to find a more infomation driven idea of how to tell people about it on the web!???
Maybe talk through how to use it - TV add!?
Give them Literature/ manel to read and be able to hold
Possible emulator!
No Sketches
Point of video needs to be more obvious - clear!
Thats what i have written down, some makes more sense than other bits from my memory! Soz bout spelling mistakes! Mac wont let me change them! :(
Thursday 18 November 2010
Tuesday 16 November 2010
Final List and Do List!
Poster:-
Change Red Ball to a giant Red Button (was agreed upon with Mark) Lights up at night red, so you can see it miles away! Mark has suggested that Will finishes this aspect of, by just changing the red ball to a button!
Videos:-
1. Nature Watch - Was suggested that we make this idea! Goes across sees a DoDo is like ooo look at that that carnt be possible, then sees this dot in the background and zooms in and goes crazy at seeing this red button. Is alot about the zooming and closing in - motion blur effect, Will Voice over! (M)
2.Antiques Roadshow - relate to the Ming Vase which sold for lost of money! some kind of pun on the red button being worth more money than the Ming Vase. (M)
3.gardening - Pulling up the remote control - the red button is the only aspect that has grown! rest is dead!
4.Need to decide which over two to show as part of the presentation
5.
WebBanners:-
Need to link with the 5 videos from above!
1.Nature Watch - Make a webbanner same sort of theme, but better made to the one that i made! (M)
2. Antiques Roadshow - Need to think of a webbanner for this, as we dont currently have one! (M)
3. Some kind of gardening related one - need to think about that, but it doesnt have to be made!
4. -
5. -
Interface:-
1. Schematic
2. digital mock up made (not moving)
Presentation
1. front page - Name, title, image of red button
2. Audience 55+ - Questionaire (dont repeate the brief)
3. Ambient Media and thinking/Poster (short section)
4. Interactive (main section) gd practice/ bad practice/ initial ideas/ final idea
5. Motion - Storyboard/ Motion/ storyboard
6. Webbanner - Sketch/ Web Banners
7. end
Change Red Ball to a giant Red Button (was agreed upon with Mark) Lights up at night red, so you can see it miles away! Mark has suggested that Will finishes this aspect of, by just changing the red ball to a button!
Videos:-
1. Nature Watch - Was suggested that we make this idea! Goes across sees a DoDo is like ooo look at that that carnt be possible, then sees this dot in the background and zooms in and goes crazy at seeing this red button. Is alot about the zooming and closing in - motion blur effect, Will Voice over! (M)
2.Antiques Roadshow - relate to the Ming Vase which sold for lost of money! some kind of pun on the red button being worth more money than the Ming Vase. (M)
3.gardening - Pulling up the remote control - the red button is the only aspect that has grown! rest is dead!
4.Need to decide which over two to show as part of the presentation
5.
WebBanners:-
Need to link with the 5 videos from above!
1.Nature Watch - Make a webbanner same sort of theme, but better made to the one that i made! (M)
2. Antiques Roadshow - Need to think of a webbanner for this, as we dont currently have one! (M)
3. Some kind of gardening related one - need to think about that, but it doesnt have to be made!
4. -
5. -
Interface:-
1. Schematic
2. digital mock up made (not moving)
Presentation
1. front page - Name, title, image of red button
2. Audience 55+ - Questionaire (dont repeate the brief)
3. Ambient Media and thinking/Poster (short section)
4. Interactive (main section) gd practice/ bad practice/ initial ideas/ final idea
5. Motion - Storyboard/ Motion/ storyboard
6. Webbanner - Sketch/ Web Banners
7. end
Feed Back from Mark Today!
Digital Presentation - Flash and exported as a projector file.
Shows an overview of all elements where BBC can provide feedback before final hand in!
Next tuesday we have lesson 1.30-4.30 than we are helping Mick out on a project for 45 minutes!
Need to show that there have been a process, from sketch to final - process that lies behind it!
Stings length 5-10 seconds each! 2 to be made! I by BBC are in!
Talk about feed back from questionnaire!
Shows an overview of all elements where BBC can provide feedback before final hand in!
Next tuesday we have lesson 1.30-4.30 than we are helping Mick out on a project for 45 minutes!
Need to show that there have been a process, from sketch to final - process that lies behind it!
Stings length 5-10 seconds each! 2 to be made! I by BBC are in!
Talk about feed back from questionnaire!
Sunday 14 November 2010
Red Objects - Could Hand out!
 |
| Red Stress Balls |
  |
| Red Umbrellas - Garden Centers |
 |
| Red Golf Balls |
 |
| red shopping tokens |
Red Ball - Red Nose???
 |
| some kind of glowing red giant remote! Put in City Centers |
 |
| Red Ball Project |
 |
| Big Hands? |
 |
| Red Nose day advert! |
Sunday 7 November 2010
Ideas Campaign "See what you're Missing!"
Billboard (1 needed)
1. relating to a big red ball put in manchester city center, people looking at it! City scape and a red ball, "see what you're Missing"
Videos (3 made, 5 total)
1. Winter Olympics - Ball slides downhill goes through course perfectly!
2. Nature Watch/ David Attenborough - Searching with Binoculars finds red ball
3. Antiques Road Show - Antique Red Ball
4. Dragons Den - Red ball I'm in
5. Master Chef - Talks about this fantastic meal, turns out to be a red button on a plate
6. Chelsea Flower Show - Pulling up weeds, falls over, red button in hand!
7. EastEnders - Fighting over a red ball!
8. Top Gear - Red Button as Gear stick!
9. Match of the day - Ball goes in goal
10. Darts - Bulls eye
11. Apprentice- Your hired!
Web Banner (3 Made, 5 total)
1. Red ball rolls down hill towards people looking worried! stops at bottom, they smile, says see what your missing!
2. Binoculars moves across, see's objects until you get to red button
3. Dragons Den style - 4 chairs, people looking bored, all of a sudden there interested start throwing money at it.
4..............NEED MORE
5...............NEED MORE
Interface design (schematic and working skin!)
Ambient media
-Big red Balls placed in city centers, tag line "see what your missing"
- Hand out objects with the see what you're missing line on it
- options - Red umbrellas in garden centers, red button flowers? red buttons in the centre of them
1. relating to a big red ball put in manchester city center, people looking at it! City scape and a red ball, "see what you're Missing"
Videos (3 made, 5 total)
1. Winter Olympics - Ball slides downhill goes through course perfectly!
2. Nature Watch/ David Attenborough - Searching with Binoculars finds red ball
3. Antiques Road Show - Antique Red Ball
4. Dragons Den - Red ball I'm in
5. Master Chef - Talks about this fantastic meal, turns out to be a red button on a plate
6. Chelsea Flower Show - Pulling up weeds, falls over, red button in hand!
7. EastEnders - Fighting over a red ball!
8. Top Gear - Red Button as Gear stick!
9. Match of the day - Ball goes in goal
10. Darts - Bulls eye
11. Apprentice- Your hired!
Web Banner (3 Made, 5 total)
1. Red ball rolls down hill towards people looking worried! stops at bottom, they smile, says see what your missing!
2. Binoculars moves across, see's objects until you get to red button
3. Dragons Den style - 4 chairs, people looking bored, all of a sudden there interested start throwing money at it.
4..............NEED MORE
5...............NEED MORE
Interface design (schematic and working skin!)
Ambient media
-Big red Balls placed in city centers, tag line "see what your missing"
- Hand out objects with the see what you're missing line on it
- options - Red umbrellas in garden centers, red button flowers? red buttons in the centre of them
Latest FeedBack from Mark!
Approach needs to be:-
- Relaxing (softer, tell them that it will be reliable and works)
- Pace and timing that suits the 55+
- Tag line decided - "see what you'r missing"
- About Demystifying! (key word)
- About the benefits of the red button (reaching into their psyche)
- Its going to enhance their life
- Someone digging in the garden, finds a red button, overdrive button, fits into programs that they are into, interests.
- represents something about the audience!
What needs to be produced!
A Full Campaign Strategy including:
1. 1 Billboard Poster (96 sheet)
2. A series of Blipverts/stings - make audience aware of YOU VIEWS arrival, to be screened in-between appropriate programming! (Two working examples produced, series of 5 all together) All to be story-boarded.
3. Drive through BBC site as an engaging and tempting invite to find out more (at least 2 working examples, series of 5 in total - all to be story-boarded)
4. An interactive schematic and front end working skin example of YOU VIEWS interface and Navigational structure.
1. 1 Billboard Poster (96 sheet)
2. A series of Blipverts/stings - make audience aware of YOU VIEWS arrival, to be screened in-between appropriate programming! (Two working examples produced, series of 5 all together) All to be story-boarded.
3. Drive through BBC site as an engaging and tempting invite to find out more (at least 2 working examples, series of 5 in total - all to be story-boarded)
4. An interactive schematic and front end working skin example of YOU VIEWS interface and Navigational structure.
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